黄锐 旅游管理系 副教授

研究方向：乡村旅游 文化旅游 旅游体验 量表开发 

教育背景：

澳门科技大学 管理学（市场学）博士

林肯大学 市场营销 硕士

西南大学 人力资源管理 学士 

主讲课程：管理学原理（本科），统计学原理与SPSS实务操作（本科），旅游信息系统（硕士）

论文发表：

1.Wang, Z. X., Zhu, T. H., & Huang, R*. (2026).Place attachment, perceived displacement, and tourism support intentions: A dual-mediation model with length of residency as a moderator. Acta Psychologica, 263, 17.  (SSCI Q1) 

2.Tang, Y. J., Liang, S. Y., Bu, H. M., & Huang, R. (2025).Sustainable development in wetland tourism: The impacts of gratitude to nature and connectedness to nature on environmentally responsible behavior. Journal of Hospitality and Tourism Management, 63, 460-477. (SSCI Q1)

3.Yang, K. X., Bu, H. M., Huang, R., & Liu, M. T. (2025). How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market. Asia Pacific Journal of Marketing and Logistics, 22.  (SSCI Q2)

4.Bu, H. M., Huang, R., Liang, S. Y., & Liao, X. (2023). Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits. Psychology Research and Behavior Management, 16, 2481-2498.  (SSCI Q1)

5.Huang, R., & Bu, H. M. (2022). Destination Attributes of Memorable Chinese Rural Tourism Experiences: Impact on Positive Arousal, Memory and Behavioral Intention. Psychology Research and Behavior Management, 15, 3639-3661. ( SSCI Q1)

6.Huang, R., & Bu, H. M. (2020). Knowledge Mapping Analysis of Chinese Tourism Marketing Research-Based on CiteSpace5.3. Paper presented at the 8th Annual China Marketing International Conference (CMIC). (CPCI-SSH)

7.Huang, R., & Bu, H. M. (2020). Knowledge Mapping Analysis of Rural Tourism Research at Home and Abroad. Paper presented at the 8th Annual China Marketing International Conference (CMIC). (CPCI-SSH)

项目： 

1.农文旅深度融合视域下海南乡村旅游难忘体验的驱动因素与提升路径研究，海南省哲学社会科学规划课题，HNSK(ZC)26-131，2026，在研，主持。

2.文旅融合视角下海南海洋非遗文化保护传承与数字化传播研究，海南省哲学社会科学规划课题，HNSK(ZC)25-140，2025，在研，参与。 

3.乡村旅游创业移民地方融入的机制与治理策略研究，国家社科基金一般项目，24BGL144，2024，在研，参与。 

4. Consumer Perceived Brand Innovativeness, Consumer Perceived Brand Authenticity and Purchase Intention of Chinese Time-honored Brand Restaurants: The Moderating Mediation Effect of Personal Innovativeness and Nostalgia Proneness，澳门科技大学年度基金项目，2023，结项，主研。 

其他：

1. Sage Open （SSCI）审稿人，文章编辑

2. Asia Pacific Journal of Marketing and Logistics (SSCI) 审稿人

3. Acta Psychologica（SSCI）审稿人